August 2025: Specta Quartz Surfaces, India’s leading luxury quartz brand by ARL Group, is strengthening its footprint in the South Indian market, which has emerged as a key growth driver of its business.
Within the region, Coimbatore has emerged as the natural choice for Specta’s expansion, with its premium housing market growing at a faster rate than most metros, owing to an expanding IT and industrial base. The city’s rising investments in premium residences, modern kitchens, bathrooms and commercial spaces are making the city central to Specta’s future vision.
The South Indian market already contributes nearly 18-20% of Specta’s presence across India and is poised to touch around 25% in the coming years. To build on this momentum in South India, Specta is set to expand its dealer showroom displays and branding across 15-20 additional locations in Coimbatore and Chennai. In addition, the brand plans to participate in leading regional exhibitions across Tamil Nadu, Telangana and Kerala to further strengthen its visibility in the region and to connect with a wider audience.
Commenting on the expansion, Ankit Jain, Founder, Specta Quartz Surfaces, said, “South India has always been one of our strongest markets, and Coimbatore represents the future of modern Indian living. With the launch of our Pastel Poise collection, we are not just introducing a new design aesthetic, but also reaffirming our promise to set new benchmarks in the quartz surface industry. Our focus is on bringing cutting-edge design, robust distribution, and meaningful customer engagement to the region. Over the next year, we are channelling close to INR 1 crore into Tamil Nadu to consolidate Specta’s presence by strengthening brand visibility, expanding distribution reach and creating deeper connections with customers.”As part of this expansion, Specta showcased its premium range of quartz surfaces at ACE Reflect 2025 in Coimbatore and won the Platinum Award. At the event, the company unveiled Pastel Poise, which is India’s first pastel quartz surface collection featuring four distinct shades curated for contemporary Indian interiors. The showcase underscored Specta’s vision of blending innovation with global design trends to bring cutting-edge surfaces to Indian homes and commercial spaces. The event was graced by respected Mayor Tmt. K. Ranganayaki Ramachandran and Thiru Sivaguru Prabakaran, IAS, Commissioner, Municipal Corporation of Coimbatore, marking the city’s importance as a hub for premium lifestyle solutions.
Specta’s presence at ACE Reflect 2025 highlights its ambition to consolidate leadership in India’s quartz surface industry, with South India playing a pivotal role in driving this growth.
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