Signify, the global leader in lighting, has announced the appointment of Indian cricket legend Rahul Dravid as its brand ambassador for the next two years. This partnership, strategically timed with the upcoming festive season, highlights Signify's dedication to innovation, tradition, and consumer engagement in India.
Rahul Dravid, celebrated for his illustrious cricketing career and integrity, aligns perfectly with Signify’s core values of legacy, quality, and innovation. His association with the brand marks a significant milestone for the lighting industry, reinforcing Signify's commitment to providing exceptional lighting solutions and enhancing its connection with Indian consumers.
Sumit Joshi, CEO & MD of Signify Greater India, expressed his excitement, stating, “We are thrilled to welcome Rahul Dravid to the Signify family. His enduring appeal and steadfast dedication mirror the values we uphold at Signify, making him an ideal ambassador for our brand.”
Nikhil Gupta, Head of Marketing at Signify, echoed similar sentiments, emphasizing how Rahul Dravid's grit and integrity perfectly embody the brand’s ethos. He added that this collaboration marks a new chapter where tradition meets innovation, and exciting campaigns featuring Dravid are in the pipeline.
Rahul Dravid, expressing his enthusiasm for the partnership, shared, "I am honored to join Signify, a brand synonymous with leadership, innovation, and sustainability. Their commitment to excellence resonates with my own professional journey, and I look forward to contributing to their continued success."
This collaboration aims to strengthen Signify's engagement with its Indian audience, using Dravid’s respected persona to promote the brand's values of dedication, resilience, and innovation.
