Mumbai, 26 February 2026: The House of Abhinandan Lodha (HoABL), India’s largest branded land developer, today announced Bollywood actor Kartik Aaryan as the face of HoABL Nagpur Marina, its marquee waterfront plotted development in Nagpur.
Kartik Aaryan’s relationship with HoABL began as an investor, with his purchase of a 2000 sq ft plot at the Sol-de-Alibaug project. This trust-led relationship has now naturally evolved into Kartik endorsing Nagpur Marina based on his conviction in HoABL’s transparency in processes, proven track-record in quality and timelines, consumer-centricity, and long-term vision.
“I am excited to be associated with HoABL as the brand ambassador for its prestigious project - Nagpur Marina. Land is the most enduring form of legacy, and HoABL approaches it with transparency and convenience. What drew me to the brand was its clarity of vision, disciplined execution, and a seamless digital experience, especially for someone like me who is constantly on the move", said Kartik Aaryan.
Nagpur Marina is an exclusive waterfront plotted development in South Nagpur, envisioned as an international lifestyle enclave. Spanning a 78-acre branded land development, the project is anchored by a 2.91-acre man-made sea and beach at its core, complimented by a 28,000 sq.ft. Grand Marina Clubhouse and thoughtfully curated range of lifestyle amenities.
Designed as a limited, destination-grade address for long-horizon investors, Nagpur Marina’s scale, scarcity, and legacy value have already attracted strong HNI participation, with over 350 families from more than 10 countries investing in the project.
Samujjwal Ghosh, Chief Executive Officer, The House of Abhinandan Lodha said,
“Kartik’s association with us began as an investment decision, which is the strongest vote of confidence any brand can earn. His decision to now be the face of Nagpur Marina reflects the values we focus on every day - trust, transparency, and building assets designed to endure. Waterfront-led and thoughtfully planned, Nagpur Marina is a unique address, and we are excited to have Kartik represent that story.”
Strategically located next to the Samruddhi Expressway and the New Nagpur IBFC, Nagpur Marina offers a rare opportunity to own plotted land in Nagpur, designed for discerning, long-term investors.
In 2020, Mr. Abhinandan Lodha founded The House of Abhinandan Lodha (HoABL), India’s largest branded land developer, revolutionizing real estate transactions through security, technology, transparency, convenience and trust. HoABL has swiftly gained prominence by focusing on plotted developments in key locations where the governments are focused on quality infrastructure, offering a seamless and transparent experience to investors and homebuyers alike. In less than five years, HoABL has sold about 13 million sq.ft. of developed land—all without meeting a single customer face-to-face and ahead of promised timelines—and has around 34 million sq.ft. under active development. The company has expanded its footprint across prime locations such as Alibaug, Anjarle, Ayodhya, Vrindavan, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi. With plans to be in 48 cities nationwide, HoABL is tapping into the growing demand for plotted developments driven by existing and upcoming infrastructure projects and the appeal of tourist destinations. HoABL has never incurred a loss nor engaged in cash burning, distinguishing itself from most new-age start-ups. Positioning itself as a tech company within the real estate sector, HoABL is a business built from scratch. HOABL has also recently forayed into Vertical Real Estate Development with two marquee projects in South Mumbai and one in North Mumbai totalling 3.1 million sq.ft.
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