Key Highlights: Century Real Estate – Codename ‘Fast Forward’ Pre-Launch
- Pre-launch bookings: ₹405+ crore achieved, reflecting strong market traction.
- Location: Strategically on Old Airport Road, Marathahalli, East Bengaluru; seamless access to ORR & Whitefield tech corridors.
- Land parcel: Rare 14-acre site, offering a mixed-use, future-ready ecosystem.
- Project concept: Integrated residential, commercial, and lifestyle spaces; anchored by a 2.2-acre central park and curated leisure zones.
- Buyer profile: 80% from technology sector; primarily end-users seeking upgraded lifestyle, better planning, and reduced commute times.
- Design & planning: Master-planned by Global Design Partners; architecture by RSP & Darc Design Studio; landscaping by Belt Collins, Hong Kong.
- Amenities & features: Residences combined with office, retail, F&B, sports, leisure, and co-working spaces.
- Market appeal: Limited availability of large land parcels in the corridor; proximity to 1,000+ tech firms, schools, healthcare, and metro connectivity.
Century Real Estate, one of Bengaluru’s leading real estate developers, reported, acheiving over ₹405 crore worth bookings in the pre-launch phase of its upcoming mixed-use development in Marathahalli, codenamed 'Fast Forward'. Century Real Estate is known for its global design collaborations and its focus on developing thoughtfully planned, integrated communities, and this project marks a significant milestone for the brand in East Bengaluru.
Positioned next to the Marathahalli Bridge, offering seamless connectivity to major technology hubs along the ORR and Whitefield corridors, Codename ‘Fast Forward’ is emerging as one of the most sought-after residential developments in the region. The project witnessed strong traction even before the inauguration of its sales centre, driven largely by technology professionals seeking well-located, future-ready homes.
The demand for investments in this project rose during the pre-launch phase, driven primarily by the appeal of the location as well as the design of the project’s layout that offers world-class facilities with tranquility. Located on Old Airport Road, at Marathahalli, Codename ‘Fast Forward’ is emerging as a jewel in East Bengaluru’s most established residential micro-markets, offering seamless access to the ORR and Whitefield corridors.
The limited availability of large, quality land parcels in this corridor further reinforced buyer confidence, particularly among professionals seeking proximity to employment hubs, metro connectivity, social infrastructure, and everyday conveniences.
With over 1,000 tech firms in proximity, the project has attracted strong end-user interest, with 80% of buyers belonging to the technology sector, working in and around the ORR and Whitefield corridors. The ability to access workplaces, metro connectivity, schools, and healthcare within a 30-minute radius has made Codename ‘Fast Forward’ particularly compelling for this cohort.
Spread across a rare 14-acre land parcel, Codename ‘Fast Forward’ has been envisioned as a future-forward, mixed-use community, master-planned by Global Design Partners. The development brings together residences with office spaces, retail, and F&B within a vibrant commercial block.
The project’s architecture and façade are shaped by RSP and Darc Design Studio, complemented by landscape design by Belt Collins, Hong Kong, resulting in expansive, carefully curated open spaces anchored by a 2.2-acre central park, along with sports, leisure, and co-working zones that cater to evolving urban lifestyles.
Commenting on the pre-launch response, Maninder Chhabra, Director – Sales, Marketing & CRM, Century Real Estate, said, “The strong pre-launch response reflects the strength of our value proposition - a world-class mixed-use community designed by global experts anchored on a prime land parcel on East Bengaluru’s most sought-after tech corridors, as well as the remarkable trust placed upon us by buyers. Today’s homebuyers are prioritizing shorter commute times without compromising on their work and lifestyle needs, and this location addresses that effectively. The strong alignment between our offering and buyer expectations, backed by thoughtful planning, has led to very high demand, pushing us to advance the project’s market launch. Achieving over ₹405 crore in pre-launch sales is a testament to our belief and commitment to developing well-conceived and well-located projects that continue to command buyer confidence.”
With the success of the pre-launch phase, Codename ‘Fast Forward’ reinforces Century Real Estate’s consumer insight-led approach to development. As the company continues to expand across Bengaluru’s key growth corridors, it remains focused on delivering integrated, design-forward communities that respond to real urban needs while creating enduring value for homebuyers and investors. The launch is expected in the world class experience centre in February 2026.
