Tata Housing’s Varnam Phase I, part of the 135-acre integrated township Carnatica in North Bengaluru, has recorded an impressive ₹1,000 crore in sales within just 60 days of its launch on August 15, 2025. The achievement underscores the growing demand for premium residential properties in the northern corridor of Bengaluru, driven by infrastructure developments and lifestyle-focused townships.
Spread across 20 acres, Varnam Phase I offers 582 apartments alongside 48 townhouses and row houses, conceptualized around the theme of a “grand symphony of life,” inspired by Carnatic music. The township’s strategic location, approximately 6.8 km from Kempegowda International Airport, and its proximity to upcoming metro and suburban rail corridors, have positioned Devanahalli as one of the most sought-after residential hubs in the region.
Since launch, the project has witnessed 1,090 walk-ins and 377 unit sales. Over 60% of these sales were facilitated by more than 100 channel partners, supported by a comprehensive marketing strategy combining digital, outdoor, and traditional media campaigns across 15+ locations. The strong response highlights Tata Housing’s ability to align product offerings with evolving customer preferences and expectations in Bengaluru’s premium housing segment.
The integrated township model has emerged as a key differentiator for Tata Housing, providing residents with a blend of lifestyle, sustainability, and long-term value. Previous phases of Carnatica, including Swaram and Raagam, collectively generated ₹850 crore in sales within 72 hours, demonstrating the consistent appeal of the township’s design and planning ethos. The Varnam project builds on this success, emphasizing community-focused living, green spaces, and contemporary amenities tailored for modern urban lifestyles.
Bengaluru’s premium housing market continues to show robust momentum, supported by new airport infrastructure, expanding metro connectivity, and sustained employment growth in the technology sector. These factors have contributed to North Bengaluru becoming a magnet for investors and end-users seeking secure, amenity-rich living environments. The performance of Varnam Phase I highlights the effectiveness of Tata Housing’s strategy in anticipating market trends and delivering high-quality, integrated township projects.
Tata Housing’s leadership in the premium segment is further reinforced by its track record of timely delivery, construction quality, and sustainability-oriented planning. The success of Varnam also reflects the company’s ability to leverage partnerships with channel networks, marketing platforms, and technology-driven outreach, ensuring maximum engagement and reach among prospective homebuyers.
As a subsidiary of Tata Realty and Infrastructure Ltd., Tata Housing has completed over 34 projects across India and the Maldives, serving diverse customer segments from value housing to luxury townships. The company’s focus on environmentally sustainable, lifestyle-oriented developments positions it strongly in India’s evolving real estate landscape.
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