In India, the period between Ugadi and Navratri is more than just a festive phase, it is one of the most important decision windows for the real estate sector. While homebuyers typically spend months researching projects, many prefer to finalise purchases during these auspicious occasions, leading to a seasonal rise in enquiries, site visits, and bookings.
As the 2026 festive season gets underway, developers are actively aligning their strategies to tap into this sentiment. Beyond traditional discounts, there is a visible push through flexible payment plans, reduced upfront costs, and value-added offerings aimed at converting fence-sitters into buyers.
The 2025 festive period reflected this trend, with several key markets reporting a noticeable uptick in activity, particularly in mid-to-premium segments. While overall volumes saw some moderation during the year, steady price growth indicated continued end-user confidence.
With sentiment-driven demand now building again, the coming weeks will be crucial in shaping the market’s trajectory. Industry experts share their perspectives on how this festive season is likely to unfold.
Manish Jain, President, CREDAI Pune
The Ugadi–Navratri period continues to be a significant trigger for homebuying sentiment and this year we are already witnessing a noticeable uptick in enquiries, site visits and conversions across the Pune PMR region.What stands out is the maturity of demand—largely driven by end-users who are more informed, decisive and focused on long-term value.
Interestingly, this festive season is also seeing a supply-side constraint. A relatively lower number of new project launches—primarily due to delays in environmental clearances in PCMC and the surrounding 5 km radius, along with pending demarcation approvals—has led to a tighter inventory pipeline. As a result, demand is currently outpacing fresh supply, translating into healthy bookings across multiple micro-markets.
Sathish CG, Deputy Managing Director, Casagrand
The Ugadi and Navratri period continues to serve as a meaningful catalyst for residential demand, particularly among end-users who associate festive periods with long-term financial decisions. Stable interest rates, continued urban infrastructure investments and improving confidence in long-term asset creation are supporting positive sentiment across key markets. Homebuyer conversion intent is stronger where product relevance, connectivity and delivery visibility are clearly established. We believe festive demand in 2026 will reflect a more mature market, where trust and long-term value increasingly shape purchase decisions.
Mr. Kanwar Pal Singh, Founder of Investor Home Solutions
The festive season, especially during the months of Ugadi and Navratri, has been a significant factor for the residential segment. This year too is likely to be the same. Gurgaon still remains one of the most preferred markets for residential real estate in the NCR. This is mainly because of the excellent infrastructure development and expansion of corporate businesses. During last year's festive season, we had seen more site visits and bookings as people were looking to capitalize on the festive season schemes.
This year too is looking healthy with stable interest rates and excellent development of micro-markets in Gurgaon. At Investor Home Solutions (IHS), we are witnessing increased interest in Gurgaon's residential market as an investment destination that is value-driven.
Mr. Pawan Sharma, Managing Director,TRG Group
The festive season, especially the Ugadi and Navratri festivities, has traditionally seen a rise in optimism in the real estate market. The same can be said for the commercial real estate segment. Last year, we observed a marked increase in investor queries and interest from brands looking to expand their retail presence in the market during the festive season.
With the rise in infrastructure, consumer spending and the requirement for organized retail spaces in a market like Noida, we believe the upcoming festive season will only add more momentum. At TRG Group, we have seen good traction in well-planned commercial properties as more and more investors understand the potential and stability of commercial properties. The festive window provides a catalyst, which prompts investors to take strategic decisions and grab high-growth commercial properties.
Mr. Abhishek Raj, Founder and CEO, Jenika Ventures
Traditionally, the festive season has been a major driver in fueling real estate demand, and this year, too, the Ugadi-Navratri festive season is expected to be a major catalyst in driving real estate demand in the country. Last year, there was definitely a surge in demand in the real estate sector during the festive season, primarily due to positive buyer sentiment, good offerings by real estate developers and an overall increase in buyer confidence.
However, this year, with relatively stable interest rates and infrastructure development in key corridors, the real estate sector is expected to be equally promising. Currently, at Jenika Ventures, we are seeing some promising signs from buyers and investors looking to invest in the real estate sector. The festive season is a key window in driving fence-sitters to take a final decision on investing in the real estate sector.
Paras Rai, Managing Director and Co-Founder, Property Master
The festive period of Ugadi and Navratri is expected to drive a notable uptick in real estate demand, building on the strong momentum seen last year. Buyer sentiment is more confident this year, supported by relatively stable interest rates, improved affordability and a sustained preference for homeownership. Developers are strategically aligning new launches and festive offers to capture this demand.
Additionally, enhanced infrastructure, better connectivity and the growing appeal of integrated developments are influencing purchase decisions. Attractive pricing, flexible payment plans and increased ready-to-move-in inventory are further aiding conversions. Unlike last year’s recovery-led surge, this festive season is likely to witness more stable, end-user-driven demand across mid and premium segments.
Ravikant, Founder, Elegance Enterprises & Elegance Infra
Festivals like Navratra are considered an ideal time for property investment as they symbolize new beginnings, prosperity and positive energy. During this period, buyers feel more confident in making long-term financial decisions, while developers offer attractive deals and flexible plans. This combination of cultural significance and market opportunity makes Navratra a strategically and emotionally favourable time to invest in real estate.
Ashish Bhutani, CEO, Bhutani Infra
The real estate sector is witnessing an unmistakable shift from an era of ‘easy money’ to an era of ‘smart money.’ The overall investment levels are at an all-time high, and what we are witnessing now is a significant shift in the investment mindset towards income-driven investment opportunities, premium products and strategic investments for creating value. With debt finance options increasing and REITs entering the fray, real estate is witnessing an interesting shift towards becoming a structured financial asset class rather than just an asset class for transactions.
This will bring much-needed price discipline to the sector, with premium products outperforming others and speculative investments moderating. The homebuyer will benefit through better quality products, higher transparency, and stable pricing. Also, with the increasing acceptability of REITs as an asset class, we are witnessing new avenues for investment emerging, which are much more dynamic and in line with modern-day financial practices.
The real estate sector is witnessing an unmistakable shift from an era of ‘easy money’ to an era of ‘smart money.’ The overall investment levels are at an all-time high and what we are witnessing now is a significant shift in the investment mindset towards income-driven investment opportunities, premium products and strategic investments for creating value. With debt finance options increasing and REITs entering the fray, real estate is witnessing an interesting shift towards becoming a structured financial asset class rather than just an asset class for transactions.
This will bring much-needed price discipline to the industry, with premium products outperforming others and speculative investments moderating. The homebuyer will benefit through better quality products, higher transparency and stable pricing. Also, with the increasing acceptability of REITs as an asset class, we are witnessing new avenues for investment emerging, which are much more dynamic and in line with modern-day financial practices.
E Lakshminarayana Reddy, Founder & CEO, EARA Group
Festivals like Navratri have traditionally been viewed as an auspicious time for undertaking critical financial decisions, including real estate investments. The Bengaluru market, in particular, is known to receive a boost in terms of buyer activity during this period of time, owing to the attractive offers and incentives being rolled out by real estate developers. Navratri is a period of time that represents a fresh start for a number of homebuyers, which makes it a culturally relevant time for undertaking real estate investments.
Moreover, Bengaluru is a market that has continued to remain at the forefront of India’s realty market, owing to its high-tech ecosystem, infrastructure development and migration of professionals to the city.
Ravi Prakash Pandey, Founder and Chairman Amrawati Group
Navratri symbolizes renewal, positivity and the start of something meaningful, which is why many people consider it the perfect time to invest. The festive season brings confidence among buyers and encourages long-term planning. At the same time, developers and financial institutions offer special festive schemes, discounts and easy payment options. This creates a favourable environment for investors, making Navratri one of the most preferred periods for making important financial commitments.
Conclusion
As the festive season unfolds, the focus will be on whether enquiries convert into actual sales. If sentiment remains positive, Ugadi and Navratri could once again reinforce their role as key triggers for housing demand across India’s major markets.
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