VLIV, a managed rental housing brand by Experion (part of AT Capital Group), has unveiled its first co-living residence exclusively for women in Greater Noida. This state-of-the-art, thoughtfully designed residence marks the brand’s first step towards building a structured, service-led rental housing ecosystem in India. With a $300 million investment commitment, VLIV has been conceptualised to serve the evolving needs of India’s urban co-living spaces. The Greater Noida project has 730 twin-sharing beds, offering residents a dependable, well-managed living experience with a focus on safety, comfort, and well-being.
“India’s rental housing has long been fragmented and inconsistent. At Experion, we believe quality living must be built on accountability and long-term value. VLIV reflects that commitment not just by offering better residences, but a dependable, professionally managed platform. India’s co-living sector is projected to grow from ₹4,000 crore in 2025 to ₹20,000 crore by 2030, with organised inventory expected to triple to nearly 1 million beds. This is our opportunity and our responsibility to raise the standard for how India lives. VLIV is built not just for today’s demand, but for the future of how India’s cities grow and thrive,” said B.K. Malagi, Vice Chairman, Experion.
The company aims to scale to 20,000 beds over the next few years, with a long-term vision of reaching 100,000 beds nationwide.
“Anyone who’s lived, worked, or even travelled abroad knows what well-managed rental housing can look like. And within India, lifestyles and aspirations have evolved. Yet people are still navigating outdated, fragmented options or paying too much for too little. With VLIV, we are not chasing disruption through noise; we are quietly reimagining rental living by raising the bar on quality of life and delivering it with consistency, care, and safety built on solid compliance,” said Vivek Raj, Chief Operating Officer, VLIV.
The residence brings together thoughtful design and dependable infrastructure, including biometric access, 24/7 security, wellness zones, and certified kitchens. VLIV uses technology that quietly blends into daily life, so everything feels intuitive and efficient.
VLIV is a purpose-built, next-generation rental housing brand by Experion, designed to serve India’s evolving co-living residence needs across life stages. Focused on safety, service, and comfort, VLIV blends thoughtful design with intelligent operations to create living environments where residents can grow, connect, and belong. It is more than a residence, it’s a platform for modern living, rooted in care and community.
