Hyderabad's one of most recognisable hospitality assets is moving to the new owner. As per the documents accessed by the data analytics platform Propstack, Auro Realty the real estate development arm of the Aurobindo Group has purchased the celebrated Hotel Taj Banjara property for ₹315 crore. With this acquisition the company is sending a strong signal that it is increasingly interested in valuable commercial and hospitality assets in the most attractive areas.
The landmark property is situated in Banjara Hills which is widely regarded as one of the loveliest localities of Hyderabad and is characterised by affluent residential areas, luxury hotels, corporate offices, and top-notch social infrastructure. The estate is spread over 16,645 square yards and the existing built-up area is 1.2 lakh sq. ft. The transaction was completed on October 31, 2025, and the company paid a stamp duty of ₹17.3 crore, as per the records inspected.
It is a massive step of the Auro Realty to lead the way with their real estate portfolio of the fold, nevertheless, the firm has not surfaced with any clues regarding the site redevelopment or its operations. Auro Realty is the property division of the Aurobindo Group, a conglomerate which, besides, Aurobindo Pharma - one of the largest pharmaceutical companies in India, - consists of various other companies. The group is like a spreading eagle, the real estate, office spaces, and mixed-use developments in Hyderabad, are its new domains.
The Taj Banjara hotel, a luxury property flagship in its prime, has been facing challenging situations for its operations over the last years. GHMC temporarily sealed the hotel in early 2025 due to two years of unpaid property taxes. Later, the hotel was reopened as the owners paid the dues partially, according to media reports.
The purchase coincides with a moment when Auro Realty was planning a bond issuance to raise ₹20 billion (₹2,000 crore). The funds from the bond sale were expected to facilitate a major asset acquisition, and the bankers suggested that the promoter-level financing was for deals like the purchase of the Taj Banjara property, as per a Reuters report in October 2025.
Such a location as Banjara Hills is still the most luxurious and sought-after place in the city where high-class living, retail, hospitality, and corporate presence co-exist. The locality is the center of the city and has a great connection with major business districts like Jubilee Hills, HITEC City, and the Financial District. On top of that, it houses the best of restaurants, cultural venues, healthcare institutions, and boutique retail spaces of Hyderabad.
As per Cushman & Wakefield’s data, the prices of the properties in Banjara Hills had approximately an 8% rise in the initial quarters of 2025, with the cost of premium residential properties per square foot going from ₹12,000 to ₹15,000. The sustained demand is a good indicator of the neighbourhood's position as a go-to place for business leaders, global executives, and high-net-worth individuals.
The purchase is a part of the trend of large-scale transactions that have been shaping the commercial and office markets of Hyderabad in recent times. Mindspace REIT has recently acquired a commercial property of 8.1 lakh sq. ft. for ₹512 crore, which is a strong gesture of institutional confidence in the city's office and tech markets.
At the beginning of this month, WeWork India and Skyview 20 came to an agreement on a lease of 1.75 lakh sq. ft. over a period of five years. After that, WeWork can sub-lease the whole space to JP Morgan Services India Pvt Ltd. This is one of the largest office sub-lease deals of the year.
In addition to that, Apple India has decided to rent an extra 64,125 sq. ft. at WaveRock Tower 2.1 in Nanakramguda. As a result of several leases in the same project, Apple is now occupying more than 5 lakh sq. ft.
Now that Auro Realty holds the property, people from the industry might be wondering if the company would bring back the property as a luxury hotel, or convert it into a high-end office or mixed-use development area, or completely redevelop it.
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