Mumbai-based real estate developer House of Abhinandan Lodha’s [HoABL] affordable housing arm, Growth Housing, has allotted 1,419 residential units valued at nearly ₹640 crore in Naigaon, located in the Mumbai Metropolitan Region (MMR). The allotment marks a significant milestone for the company’s debut affordable housing project and was conducted entirely through a digital platform.
According to the company, the allotment process was fully online, enabling registered applicants to log in, verify eligibility, and participate without any physical interaction. Successful applicants received instant digital allotment letters, which will also be delivered physically to buyers’ residences or handed over during an upcoming allotment event.
The homes are a part of the first phase of the project, named The Great Western Mumbai. Growth Housing has already received payments for close to 80% of the allotted homes, as per the scheduled payments. The company, satisfied with the overwhelming response, now plans to launch the second phase of the project in the first week of February 2026.
Out of the total number of homes allotted, there was an equal distribution between one-bedroom homes and two-bedroom homes, accounting for 51% and 49% respectively. The purchasing profile was equally balanced between salaried and non-salaried persons, accounting for 45% and 55% respectively.
In order to help home buyers acquire funding for their purchase, Growth Housing has partnered with several top-rated banks and housing finance companies. The top-rated banks with which Growth Housing has partnered include State Bank of India, HDFC Bank, Axis Bank, Bajaj Housing Finance, ICICI Home Finance, IIFL Housing Finance, and Tata Capital Housing Finance. Approvals from APF for this particular project have been obtained from these lenders to help with Funding with Home Loans. Concessions from lenders on fees for funding were offered by a few of these lenders to home buyers.
Commenting on the response, Abhinandan Lodha, chairman of House of Abhinandan Lodha, said the overwhelming demand reaffirmed customer trust in the company’s digital-first approach. He noted that the absence of sample flats and on-ground sales teams, combined with the use of technology and artificial intelligence, represents a new benchmark in home sales. The company’s focus, he added, will now shift to timely project execution and maintaining construction quality.
Growth Housing had earlier announced investment plans of about ₹1,400 crores in the project at Naigaon. The project of 2 million sq. feet will be delivering 4,000 affordable apartments in three sales cycles, and overall completion will be achieved by 2029. This project will be executed on a joint development model with Mittal Builders.
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