The Indian residential market is moving away from a demand-driven cycle to a highly valued region, which is being led by the premium segment. Latest data from the ANAROCK group indicates that the market is ready to break value records while the number of unit sales is likely to remain flat.
The ANAROCK survey anticipates that the total value of housing sales in the top seven cities will go up by 20% year-on-year in FY 26, thus possibly crossing Rs 6.65 lakh crore. This increase is happening without any volume expansion as unit sales are expected to remain flat or increase by only 4% at the most. The trend reflects a clear shift of market demand towards high-net-worth homebuyers.
The rising trend of aspiration:
The shift can be very easily seen in the newly launched projects all over Delhi NCR. As per the report, 42% of the new project launches in H1 FY 26 represent luxury and ultra – luxury categories. The demand has risen considerably for big homes that have lots of attractive features, e.g. high security, technologically – abled facilities, and wellness – focused areas. Buyers in this category are generally HNIs, NRIs, startup founders, and affluent leaders in the corporate realm. This transition is basically a consequence of increased disposable incomes of homebuyers and their lifestyle choices. Besides these, macro - economic events like government policies, stock market gains, and new launches also contribute to this change.
Gurugram leading luxury value:
The NCR is very much the area where this luxury – value market is most active. NCR alone, together with Chennai, has been far ahead of other cities in H1 FY 26, realizing 74% of total sales value of FY 25 just in the first six months. As far as the NCR is concerned, Gurugram has become the most luxurious real estate of the whole North India. The city is an affluent homebuyers' haven who are looking for high – end homes that combine permanence, prestige, and privacy.
• Dwarka Expressway: The Dwarka Expressway is the ideal location for high – end housing projects, which offer a premium lifestyle with amenities and the easy accessibility of business hubs. It attracts strongly both by investors and end–users due to extensive infrastructure and presence of futuristic residential projects around the corridor.
• Golf Course Extension Road: Already recognized as a prestigious address, the GCER can be credited with an increase of high-value transactions that result from its densification with exclusive, branded-residences and closeness to luxury retail and corporate centers.
• Southern Peripheral Road: The SPR is an important area of change, a place that is quickly becoming a potential strategic alternative. It also links the existing luxury centers and provides large land parcels for the aspirational, master-planned townships. Its progress is bringing about a rise in agreements for expensive villas and luxury apartments.
These micro markets across Gurugram are the perfect places where the real estate segments can find what they want – lifestyle or investment - driven purchases.
What Does Experts Believe?
Mr. Vineet Dawar, President-Sales & Strategy, Elan Group, said, “The Indian housing market is entering a phase where discerning buyers are prioritising quality, design, and long-term value over sheer volume. With total sales projected to exceed Rs 6.65 lakh crore in FY 2026, even as unit growth remains modest, it is evident that homebuyers are gravitating towards premium, thoughtfully crafted residences that offer enduring lifestyle and investment value. This presents an opportunity to lead by example, creating developments that set new benchmarks in design, sustainability, and elevated living experiences. In a market where volume alone no longer defines success, it is innovation, excellence and trust that distinguish true leadership, and these are the principles guiding our journey forward.”
Mr. Manik Malik, CEO, BPTP, said, "The Indian housing market is clearly moving up the value curve. While overall sales volumes remain steady, we are seeing a marked increase in transaction value—driven by a surge in premium and luxury home sales. This shift is especially visible in NCR markets like Gurugram, where discerning end-users and aspirational buyers are prioritizing quality, location, and lifestyle amenities over size or discounts. At BPTP, our premium offerings continue to attract strong traction from upwardly mobile professionals, GCC occupiers, and domestic HNIs. The market is maturing—not just in terms of price points, but in the expectations from gated communities, wellness infrastructure, and sustainable design. We believe this value-led growth is structurally strong and will continue to shape FY26 as a year of resilient, aspiration-driven demand."
Rajat Bokolia, CEO, Newstone, exclaimed, "The primary takeaway from the FY 2026 projection is the clear segmentation of India’s top housing markets. While the total sales value, which was at an impressive amount of INR 5,59,290 Cr approx. in FY 2025 for over 4.2 lakh units, is forecasted to exceed INR 6.65 lakh crore, a double - digit growth. The market is seeing sustained demand in the premium segment, driving up the average transaction size and ensuring price resilience. However, the projected stagnation in sales volume, with unit growth not crossing 4% is a critical signal. It indicates that high interest rates and stable inventory are preventing broad – based consumption. The market is evolving, prioritizing high – value asset growth over mass volume expansion, confirming a desire for quality among affluent buyers."
Large – scale project launches by major developers are a clear reflection of the confidence in Gurugram’s premium real estate. As the region becomes more and more attractive for the long – term due to infrastructure investment, the ANAROCK data is showing that the real estate story in India is going to be mostly about the rich buyers. The growth in Gurugram, where the premium corridors and the mega – infrastructure projects are leading the way, is therefore very much visible.
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