Navigating Change: Real Estate Trends & Opportunities in NCR

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TRT Editorial
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Summary

  • Vishesh Rawat, VP & Head of Marketing at M2K Group, highlights NCR’s real estate resilience amid global shifts like US tariff changes, noting Gurugram’s continued appeal for long-term investors.
  • Major infrastructure projects such as UER-2 and metro expansions are transforming connectivity, driving up property values, and creating new investment hotspots in Gurugram and surrounding NCR areas.
  • Emerging trends for 2025 include a focus on smart, sustainable homes, with millennials and young families seeking tech-enabled, wellness-centric living spaces that prioritize lifestyle and community.

In a candid conversation with Vishesh Rawat, Vice President and Head of Marketing, Sales and CRM at M2K Group, we explore the evolving dynamics of NCR’s real estate sector. From the global ripple effects of US tariff changes to the local impact of mega infrastructure projects like UER-2 and metro expansions, Vishesh shares his insights on how Gurugram and NCR are shaping up as resilient, forward-looking markets. He also sheds light on the emerging trends of 2025, including the rise of smart, sustainable homes and the shifting aspirations of millennials and young families that are redefining the meaning of modern living.

Q1. How could recent US tariff changes impact Indian real estate and investor flows?
Ans.At this stage, it’s too early to put exact numbers on how the tariff hikes will play out across NCR’s real estate market. Global shifts do influence costs and sentiment, but in markets like Gurugram, the effect is often more muted. This city thrives on strong fundamentals, including corporate presence, luxury housing, and strong retail demand. For ultra-high-net-worth buyers, real estate here is less about short-term headlines and more about long-term stability and diversification. Tariffs may make news globally, but Gurugram continues to draw investors who view property as both a secure asset and a lifestyle statement. The underlying demand remains resilient and forward-looking.

Q2. How do you see improved connectivity, particularly with projects like UER-2, shaping the overall real estate landscape in NCR?
Ans.Connectivity has always been the real backbone of real estate growth. With UER-2 coming in, we’re going to see a complete transformation of the real estate landscape along Dwarka Expressway and the surrounding areas. It will ease congestion, cut down travel time, and make peripheral locations part of the mainstream market. For Gurugram, the impact will be even sharper—seamless access to the Dwarka Expressway, IGI Airport, and Delhi will only add to its appeal. Besides, as per PropEquity, over the past four years, property values around the expressway have more than doubled, with experts predicting a further 15-20% increase over the next two years. Ultimately, infrastructure projects like this don’t just improve travel; they open doors for new luxury hubs and investment hotspots across NCR.

Q3. What impact will upcoming metro expansions have on property markets in peripheral areas?
Ans.Metro expansions have a history of transforming “outer” markets into thriving centers. The upcoming corridors will do the same for the peripheral areas of Gurugram, where buyers often weigh connectivity heavily in their decisions. Once a metro comes in, it eases the commute, and these areas feel accessible for both residents and businesses. In Gurugram, the sanctioned Millennium City Centre (earlier HUDA City Centre) to Cyber City metro corridor will span nearly 27 km with 27 stations, passing through major points like Subhash Chowk, Hero Honda Chowk, Palam Vihar, and Udyog Vihar. A spur from Basai Village to Sector 101 on Dwarka Expressway will directly serve Sector 101 and benefit Sector 104, giving these developing areas seamless metro connectivity. For developers, it opens the scope for larger integrated projects. For investors, it signals appreciation potential. In simple terms, every new metro line is an engine that fuels real estate growth by making communities more connected and livable.

Q4. Which real estate trends do you see dominating in 2025?
Ans.2025 is more about thoughtful homebuying. People are no longer chasing just bigger spaces—they want smarter, healthier, and more sustainable living. Features like energy-efficient designs, smart home tech, and well-planned community zones are becoming must-haves rather than luxuries. Smart homes with features like smart locks, video door phones, CCTV cameras for round-the-clock security, and energy-efficient systems are preferred by customers. These tech-enabled conveniences not only enhance safety and comfort but also align with their demand for modern, connected, and future-ready living. In the premium segment especially, wellness-led living—green landscapes, fitness-focused amenities, and mindful design—is dominating the market. Buyers are looking for homes that add real value to their everyday life, not just an address. So the trend is clear: residential demand in 2025 is all about lifestyle, sustainability, comfort, and long-term capital appreciation.

 Q5. How are the shifting preferences of millennials and young families changing smart home features and amenities?
Ans.There’s a clear shift in what younger buyers want from their homes. Millennials and young families are looking for minimalistic yet functional design, and smart features that make life easier. Community-driven spaces are also becoming central, whether it’s wellness zones, co-working lounges, or social clubs. For them, luxury is less about exclusivity and more about experiences, convenience, and connection. This change is pushing developers to design homes that blend practicality with lifestyle, creating spaces that feel modern, social, and effortless to live in.

Spokesperson Profile
Dr. Vishesh Rawat, MBA and PhD in Marketing, is a seasoned leader with over 25 years of experience in India’s real estate sector. Currently serving as Vice President & Head of Marketing, Sales & CRM at M2K Group, he drives marketing strategy, digital outreach, sales, customer experience, and leasing as part of the company’s core leadership team. Known for blending academic excellence with market acumen, Dr. Rawat has spearheaded high-impact initiatives across residential, commercial, and mixed-use developments. His expertise in buyer psychology, market trends, and digital transformation has consistently delivered superior brand positioning, sales velocity, and ROI.

A recipient of numerous accolades including “Real Estate Marketing Leader of the Year 2025” (Corporate Connect) and “Top 10 Marketing Heads in India 2024” (CEO Insights), he is also a respected industry voice. Frequently invited to leading forums and universities, his insights on real estate marketing, digital disruption, and customer-centric development are widely published across top media platforms.

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