Over the past few years, NCR’s residential market has quietly but unmistakably entered a new era. The region now reflects a deeper lifestyle shift, as families increasingly seek homes that mirror their evolving aspirations, priorities, and global exposure. Between 2022 and 2025, premium and luxury housing emerged as the fastest-growing categories, propelled by rising incomes, changing consumption behaviour, and the desire to build long-term wealth through high-quality real estate.
According to Anarock, the region recorded the highest average luxury home appreciation at 72% across key markets. The data underscores that this is not just a demand, but is a supply realignment with a broader premiumisation of how India chooses to live and invest.
Amid this nationwide shift, Gurugram has emerged as the unmistakable frontrunner, redefining what premium housing truly means in India. Once known primarily as a corporate hub, the city has transformed into a world-class residential destination that blends global sensibilities with homegrown aspirations. Its luxury market today is among the most dynamic in the country, fuelled by strong end-user demand from professionals, HNIs, NRIs, and long-term wealth creators who view Gurugram as a stable, future-ready investment.
As per a report by JLL, 10,245 new housing units were launched in the third quarter (Q3) of 2025, with an astonishing 87% of luxury housing launches concentrated in Gurugram. Several new submarkets in Gurugram, especially New Gurgaon and Dwarka Expressway, are leading in launch activity, capturing 23% and 20% of sector launches, respectively, in the quarter. These zones offer improved connectivity, planned infrastructure, and lower land acquisition challenges compared to core Delhi or other dense zones. Besides, Gurugram already carries a reputation for being more amenity-forward and developer-driven in the luxury space. As a result, developers are channelling the bulk of their high-ticket projects there.
Moreover, this surge in demand is also deeply rooted in how today’s homebuyers perceive luxury itself. For the new-age buyer, a home is a personal statement of comfort, identity, and well-being. They prioritise high construction quality, intelligent layouts, and smart-home automation that simplifies everyday living. Wellness-focused architecture, biophilic elements, and abundant natural light have become essential rather than optional. Privacy and security remain paramount, with a clear preference for gated, master-planned communities that offer harmony, convenience, and a sense of belonging. The shift is unmistakable: it’s no longer about owning bigger spaces, but about experiencing better, more meaningful living, crafted around their lifestyle, values, and long-term aspirations.
JLL report further shows that the high-end housing accounted for 26%, and the luxury 22% of launches. Although luxury launches were down 30% year-on-year, the segment still commands attention because of high ticket values, profitability, and visibility. Even within luxury, Gurugram dominated, reinforcing its premium appeal. Higher disposable incomes and the rise of dual-earning, globally exposed families have expanded the pool of buyers who view luxury living in the city as both an achievable upgrade and a long-term asset. At the same time, NRIs are steadily increasing their investment share in India’s premium real estate, with Gurugram emerging as a preferred destination due to its strong appreciation trajectory and consistently favourable rental yields. Hence, it's clear why the city is becoming the new mainstream choice for those seeking a holistic, future-ready way of life.
In response to this evolving demand, developers in Gurugram are reimagining what it means to build for the future. The market has moved far beyond traditional construction, pushing leading real estate players to focus on value-led, lifestyle-driven development. At the same time, there is a growing shift toward integrated township living, sustainable architecture, expansive greens, and high-end amenities that elevate everyday experiences. Together, these efforts are shaping a more thoughtful, future-ready version of luxury that resonates with both global sensibilities and local aspirations.
Gurugram’s luxury trajectory shows no signs of slowing; if anything, it is setting the tone for India’s next decade of premium living. With a strong pipeline of upcoming infrastructure, from advanced urban transit systems and new transport hubs to emerging global business districts, the city’s value proposition will only deepen.
Authored By;
Mr. Ashok Singh Jaunapuria, MD & CEO, SS GROUP. He is a Delhi-based real estate developer leading the company since 2004. Under his guidance, SS Group has delivered landmark projects in Gurugram, including The Hibiscus, SS Plaza, Southend, Aaron Ville, and The Lilac. Known for innovation, modern designs, and customer focus, he transformed the family business from land brokering to full-scale real estate development. Educated with an MBA from the University of Greenwich, he emphasizes transparency, technology adoption, and sustainable, community-focused projects. His entrepreneurial journey inspires young professionals, demonstrating the value of passion, dedication, and long-term vision.
.png)